The 'big five' for successful experimentation, backed by Meta and Harvard Business Review
Let AI supply an unlimited amount of 'the right' first-party audiences to activate.
Emma Aitken, Andrea Sericola and Andrew French on how to manage CPA and volume in the ad platforms to drive growth.
Programmai’s Head of Product shares how to improve your Facebook lookalikes post iOS 14.5.
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Optimise your advertising budget and the system behind it. Here are the four areas you need your team to align on.
The best ad taps into the mood of society. The best marketer relentlessly tests to discover what this is.
Predicted profit is the new success metric. Here’s how to track it.
What does Google's Swift for Tensorflow mean for data science and machine learning?
6-Step Framework for Successful Performance Marketing Experimentation