Targeting with cookies or pixels will soon be impossible. Introducing Predictive Retention, a new way to retarget and retain your customers.
Optimise your advertising budget and the system behind it. Here are the four areas you need your team to align on.
Why the Cloud Data Warehouse should be your Customer Data Platform, with Tejas Manohar, Founder of Hightouch.
Preparing for the post third party cookie era with Rob Webster, founder of Canton Marketing Solutions.
The best ad taps into the mood of society. The best marketer relentlessly tests to discover what this is.
Lift testing your way to incremental uplift with Treatwell’s Performance Marketing Manager, Oriol Esteban.
Experts from Deliveroo, Programmai and Brainlabs on how to use a changing ad ecosystem to your advantage.
Predicted profit is the new success metric. Here’s how to track it.
Hear from experts at Deliveroo and Brainlabs on how they’ve applied experimentation to gain an edge on their advertising.