We’ve been in your shoes.

Our mission and our why.

We’ve been client-side, so we’ve felt your frustrations first-hand. We believe that marketing is easily gamed and campaign metrics don’t reflect what’s really going on. On top of this, we know that selectively using historic data in silo is not the optimal way to make decisions — so we’ve created a better way.


Predictions Made


Audiences Activated


Models Created

Founding team.

P.ai is greater than the sum of its parts. We exist to serve our customers through intelligence, integrity, energy and grit.

Dean Murr
Founder & CEO
Murray Vanwyk
Ricky Courtman
Head of Growth
Vasilis Papastefanopoulos
Machine Learning Engineer
Hassan Haider
Software Engineer
Filippos Protogeridis
Product Designer
Justin Davis
Finance Director
Amelia Brosnan
Talent & People

Our culture.

We work to completion. We bias towards action. Everyone feels like an owner. And we do it for them...

We chose P.ai to get value from our first-party data without having to hire a team of data scientists and wait a couple of years for them to figure out how to execute. P.ai focus on incremental growth and ROI, and their track record is impressive
John Richards
Head of Data, Student Beans

We’d love to give you a demo.